Projects
项目

My works fell into 2 roles—product manager and UX researcher.

As a product manager, I collaborated with tech, ux and other stakeholders to enhance digital diagnosis product or to develop internal management system from concept.
As a UX researcher, I applied user interview, competitive research, survey study to discover users needs and thus help map strategies for new products or local markets.

我的工作内容在两个角色横跳—产品经理和用户研究员。

Digital Diagnosis Workstation Optimization
医生工作台优化

Background
- Pingan Healthcare Tech Company adopted digital diagnosis workstation for fully-employed doctors to complete patients medical requests. This process involved referring patients to other doctor(s) and selling prescribed medications.
My work
- worked with operation and compliance teams to address product features including referral, prescription, notification systems and health records.
- My work helped lower referral errors and medication risk for special users and improve medication records and internal communication.
背景
- 平安健康的内部医生使用医生工作台来在线接诊并处理用户医疗健康方面的诉求，在这个过程中，医生会根据用户诉求进行转诊，开药等操作。
工作内容
- 与运营和医疗合规团队合作来完善转诊/开药/内部提醒/电子病历等功能, 从而降低转诊错误率，提升对特殊人群的用药安全，健康档案的信息完整度以及加强内部培训沟通及时性。

Background
- Pingan Healthcare Tech Company used to manage user experiences issues manually. This protocol was proved time consuming and inefficient as various discovery channels, product modules, departments and solving phases were involved.
My role
- built an internal data system to manage the user experiences issues across all phases from collecting, clarification to solving and tracking.
- This system helped improve solving rate by 50%+.
背景
- 平安健康之前依靠用户研究员手动追踪用户体验相关事宜的解决和推进情况。这个过程涉及多个渠道/产品模块/环节/团队，费时费力且成效不佳。
工作内容
- 负责搭建和迭代一个内部系统从而实现对所有用户体验问题进行闭环式管理（即对问题发现，确认筛选，解决等所有环节进行追踪），帮助问题解决率提高50+%。

Background
- To better serve its global users and help beginners onboard, Bitget product team initiated localization and lite version development.
My role
- I worked with 2 researchers to complete survey studies in 5 languages targeting 18 countries and competitive analysis of global trading platforms.
- Based on 5000+ valid survey feedbacks, we discovered 5 user profiles representing major regions and provided comprehensive localization strategies for entire products.
背景
- 为了更好服务全球用户并帮助新手用户，Bitget产品团队计划将本地化和简微设计作为产品重点。
工作内容
- 与两位研究员共同设计执行了一份针对18个国家5个语言版本的问卷调查，同时对这些地区的主流交易平台进行竞品分析。基于5000+有效用户反馈，创作出代表主要区域的5组用户画像，并提供了详实的本地化和简微设计的建议。

Background
- Pingan Healthcare Tech Company's Family Doctor Membership(Individual annual version) had low conversion rate after two weeks upon its launch even with generous promotion benefits.
My role
- interviewed 34 users who chose not to buy and conducted competitive analysis of major service providers.
- My research found those users fell into 3 segments and thus suggested relevant operation strategies and diversification upgrades which were adopted.
背景
- 平安健康家庭医生会员服务（个人版年卡）上线两周后虽然优惠力度大但购买率偏低。
工作内容
- 通过电话回访34位未购买用户发现流失群体可划为三个不同族群并提供了相应的运营策略；再结合竞品分析为产品后续的优化提供了多样化建议（如特定用户群体/疾病主题/接诊方式等）。并且被采用在后续的产品升级中。